.png)
Hello
there!
I’m a foodie, explorer,
dog and cat lover, big fan of
70's, 80's and 90's music
Let's meet!
Experience
Service
Designer
Expert
e-Novia
2021
Working with Italian and global startups and companies to develop new solutions focused on user's real needs, developing new services, business models and innovation projects for different markets.
-
Project Management
-
Design research and Analysis
-
Data analysis and Synthesis
-
Facilitator in internal/external workshops
-
Elaboration of Customer Journey Maps, Service Blueprints, User Persona, Service Concept, etc.
-
Definition of the Value Proposition and Market Fit for the new solutions
-
Design prototypes and flows
Service
Designer
Compartamos
Financiera
2021
Development of digital and physical solutions through the analysis and understanding of final client and stakeholders, creating, facilitating, and guiding new innovation areas inside the company, and directing them in a human-centered approach.
-
Market and context research
-
Data analysis and Synthesis
-
Facilitator in internal workshops
-
Elaboration of Customer Journey Maps, Service Blueprints, User Persona, etc.
-
Design prototypes and flows.
Service
Designer
rrebrand
2019
Development of digital and physical solutions for Peruvian and global companies through the analysis and understanding of stakeholders.
-
Research and synthesize data
-
Facilitator in client's workshops
-
Elaboration of Customer Journey Maps, Service Blueprints, User Persona, etc.
-
Design prototypes and flows.
Customer
Journey
Specialist
Crehana
2018
Product Owner of the E-mail channel in the Marketing area.
-
Elaboration of Customer Journey Map of the student types in Crehana to find communication flows that help to generate a better approach with them and can be used in all areas of the company
-
Redesign of the Crehana E-mail channel
-
Responsible for the implementation of user flows
-
Creation of workflows for the optimization of Crehana internal teams
Project
Coordinator
LIQUID
2016
Development of digital solutions through the analysis of user interaction in the various products and services of the brand.
-
Use of Design Thinking Methodology
-
Manage tools such as Customer Journey Map and Service Blueprint
-
Management and supervision of teams by project. Development of workflows and use of agile methodologies and tools for the creation of team culture
-
Development of brand communication strategy
-
Industry Research
-
Customer analysis
-
Documentation of processes and supervision of work in the areas of design, implementation, development and analytics, quality, social media, and creativity
Account
Executive
Tribeca Media
2015
Development of digital campaigns for Social Media and content management. Direct contact with client
-
Preparation of commercial proposals for digital campaigns and web developments
-
Documentation of processes and supervision of work in the areas of design, implementation, development and analytics, quality, social media and creativity
-
Elaboration of monthly reports on social network performance and web analytics
Project
Manager
Magia Digital
2014
Development of digital communication projects, management, and coordination, applying agile methodologies for corporate clients in Peru, creating digital solutions, such as web portals, mobile applications, developed on Microsoft platforms.
-
Elaboration of commercial proposals, documentation of processes, leading, and managing the resources of the areas of the company design, implementation, development, and quality
-
Development of strategies for Social Media for fashion and retail brands.
-
Content supervision
-
Brand analysis
Education
Domus
Academy
Milan, Italy
Master in Service Design
2019 - 2020
Instituto San
Ignacio
de Loyola
Lima, Peru
Service Design Course
2019
Instituto Europeo
de Posgrado
Madrid, Spain
MBA specialized in Digital Marketing
2017 - 2018
Mott
Lima, Peru
Diploma in Digital Marketing and Neuromarketing
2016
Universidad de
San Martin de
Porres
Lima, Peru
Degree in Communication Science
2008 - 2012
Personal Qualities
Teamwork
Project Management
Leadership
Theorical knowledge
Resilience
Client
Management
Profesional Skills
Design
Research
Agile
Methodology
Experience
Mapping
Design
Thinking
Business
Strategy
Prototype
and Test
Programs
Illustrator
Photoshop